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Shopping On Main Street

What’s On Main Street

The central shopping district, referred to as “The Magic Mile”, is separated from the West Main Street shopping district by Marktplatz. “The Magic Mile” begins just east of the Admiral Nimitz Museum and continues west to Marktplatz. Along the way, in outstanding historical buildings, you will enjoy top quality shopping. Wide sidewalks and courtyards line the streets making this a lovely walk. Marktplatz, in the 100 block of Main Street, could easily be called the heart and soul of Fredericksburg, Texas. Many of Fredericksburg’s famous festivals and events are held here. It is the perfect place to relax and unwind. There are pavilions, picnic tables and public restrooms. You can take a leisurely stroll through the exquisite native gardens, studded with heirloom roses. For the kids, there’s a playscape, a storytelling Maibaum, a waterwheel and extensive, well manicured lawns for running and playing. The Maibaum was created by metal artist Roy Bellows, and shows the history of Fredericksburg all along its patina branches. Other historical sculptures can also be found on the grounds. The Vereins Kirche Museum stands at the center of the Marktplatz, It was the first public building in town. It has served as the town hall, a school, a fort, and a church. Browse our recommendations below of Fredericksburg Shops on Main Street and enjoy your stay in the beautiful Texas Hill Country!



“V” Supper Club at Vaudeville

RECOMMENDED! Indulge your palate at Vaudeville's "V" Supper Club Gourmet Events! A feast for your senses awaits you! Prepare yourself for an ...

1851 Vineyards

Only 4.2 miles from Main Street, 1851 Vineyards is the closest estate winery to Fredericksburg. Settled over a century and a half ...

Barefoot Campus Outfitter

"Barefoot is the single best place to get your Fredericksburg, Texas t-shirt and apparel."

Der Küchen Laden

"From cookware to bakeware, Der Küchen Laden in Fredericksburg, Texas provides inspiration for the little chef in all of us. At Der Küchen Laden, we ..."


"Dogologie is the premier store for your canine loved ones. Dogologie is conveniently located on Main Street, you can't miss it and you won't want ..."

Fiesta Winery on Main Street

"A TEXAS FAMILY TRADITION! Fiesta Winery's Historic Main Street Tasting Room invites you to take a WINE BREAK! Enjoy Happy Colors, Cowboy Boots and Texas ..."

Haberdashery Boutique

"Haberdashery, Adorning the Fanciful Soul.... Loose yourself in a wonderful mix of unique designers from around the world...or close to home. We like to mix ..."


"FUN! FUN! FUN! Whether a tween, mother-to-be, grandparent or anything in between... The NEW HEIRLOOMS is all about the “Young at Heart!” Fun and Funk-tional ..."

Hill Country Outfitters

"A must-shop destination in downtown Fredericksburg, Texas, featuring stylish apparel, shoes, accessories, books, luggage, gifts and great customer service. Women and men alike appreciate the ..."

Home Simple Goods + Design

"Home Simple Goods + Design is a relaxed modern home furnishings store located in the heart of Fredericksburg. Home Simple Goods + Design was created ..."

James Avery

""From the very beginning, James Avery has believed in integrity and good taste in all matters. Our jewelry must be as pleasant to wear as ..."

Parts Unknown

"Shop ALL the brands you love in one store! Tommy Bahama, Scully, Brighton! An upscale shopping experience with an attitude toward adventure, travel, leisure, sports ..."


"Vaudeville’s showroom floor offers a curation of rare objects, furniture, décor accessories, jewelry and artifacts.Accoutrements for Artful Living! Treasures for the discriminating eye! When you ..."


"Zertz is a "Daring kind of Store" and strives to give its customer personal service and an unique shopping experience. The store, located on historic ..."

Auer Haus

"Your home comes together here at Auer Haus. We feature distinctive furnishings, elegant accessories and exquisite design, uniquely inspired for extraordinary living. Furniture, Art, Lighting ..."

108 E. Main St. Fredericksburg, Texas | 830-990-7955

Earth Treasures

"Fossils, Stones, Minerals, Beads, Natural Jewelry, and Handcrafted Natural Stones We have over 20 years of experience in the careful selection of beautiful stones, minerals, ..."

413 E. Main St Fredericksburg, Texas | 830-997-8811

First Friday Artwalk Fredericksburg

"Fredericksburg is quickly becoming a delightful TRADITION for ART LOVERS! Make your plans for a CULTURAL WEEKEND in the Texas Hill Country! First Friday ArtWalk ..."

Various Locations
Fredericksburg, Texas

Fredericksburg Jewelers

"Native American Art, Jewelry, Bronze Art, B.B. Simon, Raviani, Manuel Clothes, Judith Leiber. We also offer a great selection of pottery, glassware and furniture."

124 E. Main St. Fredericksburg, Texas | 830-992-2121

Grape Creek Vineyards on Main

"Grape Creek Vineyards on Main Main Street Fredericksburg Wine Tasting Room. Our Main Street Fredericksburg tasting room is located at 223 E. Main. Spacious, urban ..."

223 E. Main Fredericksburg, Texas | 830-992-3373

Grasshopper & Wild Honey

"Offering a wonderful selection of gifts, collectibles, and art from Texas and around the World. Extensive and unique selection of German nutcrackers and beer steins, ..."

113 E. Main St Fredericksburg, Texas | 830-997-5012 | 800-494-6639

Hill Country Bicycle Works

"From the experienced cyclist that is looking for a custom bike and a pro fit to the beginning rider that wants a “plain old fashioned ..."

702 East Main Fredericksburg, Texas | 830-990-2609

Leathers With Style

"Crafted in Leather One by One™ John Roming has been in the leather business for 43 years. Today, John and his family, manufacture leather handbags, ..."

123 E Main St Fredericksburg, Texas | 830-997-6001